• Work
  • Instagram
  • Marginalia
  • WNW
  • Resumé
  • About & Contact

TOM ELIA | Creative Director, Writer

  • Work
  • Instagram
  • Marginalia
  • WNW
  • Resumé
  • About & Contact

Chiclets

Chiclets is one of the few chewing gums left that doesn't do anything. It doesn't whiten, brighten, or freshen. It's flavored chewing gum. Period.

As a result, Chiclets asked us to make ads for people who still just chew gum for the fun of it—12-year-olds. We responded with a campaign that taps into tweens' general angst, raging hormones, love of toilet humor, and proclivity to doodle on anything to bring this gum to life.

Agency: Deutsch

Client: Cadbury Adams

chic_print3.gif
chic_print4.gif
chic_print2.gif

Powered by Squarespace 6