On one side of the brief was the objective—show people using MasterCard PayPass. On the other was the list of people who should be using it. I drew NFL QB Vinny Testeverde and the Red Paperclip guy.
As a Jets fan, I was torn about writing for Vinny since he was on the Patriots backing up Tom Brady at the time—but the chance at a Super Bowl spot helped me put aside my allegiances. (Of course, as a Jets fan even that didn't go right. It ran during the AFC & NFC Championship games instead.)