Nationwide inked star NFL QB (and omnipresent advertising spokesperson) Peyton Manning and asked Ogilvy how best to use him.
Our answer? Have him pitch your brand, not your products.
That meant having one of the world's most recognizable jingles stuck in the head of one of the world's most recognizable athletes. Even when he's eating a chicken parm.
The campaign hit a chord with people across the country, including fans, players and celebrities, to the point where Peyton was being asked to autograph balls with his lines.
The next year, we followed Peyton around once again, as well as created specific ads to run during the three Thanksgiving Day NFL games and the holidays.
Featured in AdAge