For young guys, grooming is an easy way to gain confidence. When they nail their look (from eyebrows to ankles) they believe they can do anything.
However, most young guys didn't think Norelco could help. They assumed electric shavers were for poorly groomed AARP members.
At Ogilvy, we changed their view on electric shavers by demonstrating the ways Norelco—and the Click& Style in particular—helps guys achieve their perfect look and reach the ultimate level of self-confidence.
Thanks to a strong integrated push, we got young guys to clear the shelves at most major retailers—and got their their moms super pissed at us in the process.
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Boycotted by One Million Moms
Client: Philips Norelco