Before vitaminwater hit the scene in 1996, water was just water. But, by adding some color and vitamins to it, plus pharmaceutical-inspired graphics and an irreverent voice to the bottle, they made water something else—iconic.
Fast forward 20 some odd years, when COLLINS asked me to help capture their amazing brand revitalization as well as the story of vitaminwater in a brand book. It was an opportunity for us to take that witty, clever tone from the bottle and run with it for hundreds of pages. (296, to be exact.)
Part history, part strategy, and part guidelines, the vitaminwater brand book celebrates their bold persona as the champions of vibrancy they’ve always been—from their vivid design, to their unmistakable voice, and their endless variety of flavors.
London Design Week Awards — Best in Show/Print Communications
One Club — Silver Pencil