Coca Cola was looking for another way to make people smile, so we decided to make people put on a t-shirt.

"The Wearable Movie" sets out to thank some of Coke's fans around the world—from the concierge in their Atlanta office, to their millionth fan in Mumbai—using a movie. But not just any movie: we printed each frame on a t-shirt, then shipped them off to fans all over the globe with a note to wear the shirt and take a photo using a specially designed website.

Then we stitched all the frames together (spoiler: I'm frame #1) in a Psyop-directed film about about two friends trying to get a pair of lips to smile.

Shortlisted at Cannes

Featured in Creativity

Agency: Ogilvy

Client: Coke