I use my creativity to help companies crack their business problems and build their brands. (It also helps me win awards, like a Cannes Lion and The New Yorker Cartoon Caption Contest.)
Beyond conveying a list of product attributes or turning a business model into a compelling story, I’ve learned how language can express the persona of a brand in ways that talk with—not at—people.
As such, I believe a company’s tone and voice should do more than simply parrot back communication points. They can—and do—build brands that have meaningful connections with people.
That said, words can’t invent a purpose for a company if it isn’t already there. But, when a brand knows why it exists, I’ve seen words capture that essence and say it in ways that matter to the people who hear it.
Branding: I uncover and craft brand platforms and develop the relevant building blocks—including manifestos, mission statements, naming, taglines, and tone-of-voice guidelines—so everyone in an organization knows what their brand stands for and how to share it with the world.
Advertising: From cracking 360-campaign concepts to scribbling the last line of copy, I love working on brands (and with agencies) that are willing to take risks—either as a lead creative or senior-level support.
Creative Strategy: I play nice with strategists and planners to craft positionings, strategies, and briefs that have the creative hooks and thought-provoking insights necessary to get to great work.
Speech & Article Writing: I work with individuals to find the themes and ideas they wish to share with a broader audience and craft them into structured speeches and articles.
Storytelling: Whether it’s scripted original content or a compelling narrative arc in a presentation, I believe everything is an opportunity to tell a good story.