After spending seven years under an umbrella campaign for all Holiday Inn properties, Holiday Inn Express was looking to return to the line it made famous.

We brought back "No... but I did stay at a Holiday Inn Express last night." in ways that were both familiar (film & TV) and new (OOH, guerrilla, in-hotel, experiential), to remind travelers they can Stay Smart even when they have to stay somewhere other than home.

Featured in Adweek, Creativity, The New York Times, USA Today

Agency: Ogilvy

Client: IHG