While many people know of Watson thanks to its now-famous Jeopardy appearance, very few understand how it's used by IBM clients across the planet. 

Far from being the evil AI overlord we all bow down to, it turns out Watson’s cognitive capabilities are augmenting employee performance at companies—and locations—you might not expect.

Such is the case with Woodside, Australia’s largest energy company. Instead of being handled with kid gloves in some antiseptic server room, Watson works with engineers on a oil platform 70 miles off the coast of Western Australia. It’s a job where the elements are severe and human lives depend on understanding the data that surrounds them. 

To document this, we shot a series of films accompanied by a long-form article on Medium and social media campaign to offer a more detailed case study to C-level decisions makers. 

Agency: The Barbarian Group

Client: IBM